From Rock Sugar To Coffee, The Story Of Chek Hup’s Expansion To Asia Pacific
Nestled in Ipoh, a town famous for white coffee, Chek Hup opened its doors 55 years ago and never look back since.
In its early days, Chek Hup was producing rock sugar and selling it across Malaysia and Singapore, before venturing into the instant beverages market with its first 3-in-1 White Coffee product in 2000. Using rock sugar as its ingredient, Chek Hup aims to create not just tasty, but a healthier coffee. This shows the importance they put on to their customers, rather than bring profit-minded only. A true exemplary of a responsible homegrown brand.